Our work
CASE STUDY #1
UBC Recruitment Marketing and Prospective Student Engagement Team
About
The Recruitment Marketing and Prospective Student Engagement (RMPSE), is a fully integrated marketing unit that supports UBC’s domestic and international undergraduate enrolment goals for both Vancouver and Okanagan campuses and across all faculties and programs.
Objective
Awareness and Lead Generation
The Challenge
UBC Recruitment Marketing was looking for support in driving awareness, interest, and ultimately landing page conversions and lead generation for key programs at UBC’s Vancouver and Okanagan campuses.
The Solution
- Developing an integrated, full funnel, digital ads strategy to effectively reach UBC’s key audiences.
- Executing across multiple channels including paid search, Meta, TikTok, and display ads.
- A full audit of previous campaigns, with recommendations to improve efficiencies.
- GA4 tracking set-up for key events on landing pages.
- Restructuring campaigns to help improve exposure across the different programs and regions.
- Creative recommendations for image and video assets across paid social channels.
- A real-time dashboard to review key performance metrics (spend, CTR, CPC, reach, CPA, etc.) for each campaign, region, and audience.
The Results
CASE STUDY #2
Dean Davidson
About
Dean Davidson is a top Canadian jewelry designer with international acclaim. Creating timeless jewelry with a global perspective, Dean Davidson is known for careful craftsmanship, hand-cut gemstones, and a signature brushed finish.
Objective
E-commerce via jewelry sales
The Challenge
Dean Davidson first approached Rudow & Star to support their Black Friday and Holiday campaigns. With cost-per-clicks increasing for their key terms (especially during peak holiday season), they were looking for ways to improve their efficiencies and ROAS.
The Solution
- A full audit of past paid search and Shopping campaigns.
- Strategy and execution of their Black Friday and Holiday Campaigns.
- Transitioning from previous Shopping ads to new Performance Max campaigns.
- Creative asset and copy recommendations to improve click-through rates.
- Restructuring paid search ad groups by core, top performing keyword themes.
- Creating negative keyword lists to omit irrelevant and inefficient terms.
- Keyword research and review of historical search queries reports to identify new terms to target.
- A real-time dashboard to review key performance metrics (spend, ROAS, Cost-Per-Acquisition, LTV, etc) for their targeted geo-locations.
The Results
CASE STUDY #3
Loewith Greenberg Management
About
Loewith Greenberg Management is a real estate development company that specializes in building large & luxurious rental suites within refined and welcoming communities in Ontario.
Objective
Lead generation via booking apartment viewings
The Challenge
Loewith Greenberg Management was looking to secure rental bookings for the new Alma College Square building located in St. Thomas, ON. Their main goal was to increase calls and drive in-person apartment viewings, ultimately leading to signed lease agreements.
The Solution
- Create custom Unbounce landing pages and beautifully crafted creatives, highlighting the look and feel of the rental suites
- Run integrated marketing campaigns across Google Search Ads, Performance Max, Meta Ads, and Microsoft Ads
- GA4 migration and key event tracking on landing pages
- A/B testing landing page variations and ad variations, ongoing optimizations, and testing new campaign types and platforms to drive more reach
The Results
From 1.79% to
BEFORE
CASE STUDY #4
FeraMAX
About
FeraMAX® is an oral iron supplement. It is the number one recommended iron supplement by physicians in Canada in 2024, and is available to purchase online or at pharmacies.
Objective
Awareness and Purchases (via third party sites)
The Challenge
FeraMAX® was looking to drive awareness, engagement, and ultimate purchases of their OTC iron supplements. They wanted to increase usage of their symptoms tracker, drive coupon downloads, and have users click-through to purchase their products via Amazon or Pharmex Direct.
The Solution
- Running integrated marketing campaigns across paid search, Meta, and TikTok.
- GA4 tracking set-up for key events on landing pages.
- Restructuring campaigns to ensure exposure across different product lines.
- Paid ads strategy and execution of new FeraMAX 45 product line.
- Ongoing optimizations, bid strategy experiments, ad copy improvements, and keyword research.
- A real-time dashboard to review key performance metrics (spend, CTR, CPC, reach, CPA, etc.) for each campaign and product line.